Market Intelligence (MI) for Fashion Brands, Retailers, and Agencies

At Purply, we provide tailored Market Intelligence tools and solutions for fashion brands, retailers (both online and brick-and-mortar stores), agencies, and anyone interested in the Nordic premium fashion industry. Our solution enables you to make smarter, faster decisions based on real-time sales data from stores and the markets across the Nordic region.

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Key Features

Nordic Premium Fashion Market Insights

Optimize your product, sales, and pricing strategies in real-time. Understand what’s selling, where, and at what price point—so you can respond quickly to changes in demand, avoid overstock and make informed decisions on assortment and campaigns. These insights give you the edge to stay competitive in a fast-moving market.

Nordic Premium Fashion Market Index

Gain insights into the Nordic fashion market, tracking performance across different regions, seasons, collections, product categories, and price groups. Understand how your brand or store compares to the broader market.

KPIs for Premium Fashion

Track essential metrics like Revenue, Gross Margin, Sell-Through, Remaining Stock, Discount Rate, and Return Rate to stay ahead of your sales, assortment, and marketing strategies.

Comprehensive Analysis

Dive deep into Market and price analysis, Trend Analysis, Category Analysis, and Year-to-Year Comparisons to understand what's driving your sales and how to adjust your strategy to maximize growth.

Data Ecosystem

Join over 250+ stores across the Nordics (both online and brick-and-mortar) and benefit from valuable insights into sales performance, pricing, returns, and more.

Why Purply?

  • Real-Time Data: Stay ahead of trends and market shifts with up-to-the-minute insights on your sales, inventory, and pricing strategies.
  • Nordic Premium Fashion Market Focus: Purply is tailored for the unique needs of fashion retailers and brands in the Nordics, providing localized insights that help navigate market fluctuations and seasonal challenges.
  • Data Ecosystem: Join over 250+ stores across the Nordics (both online and brick-and-mortar) already connected to our platform, benefiting from valuable insights into sales performance, pricing, returns, and much more.
  • Optimized 4P: With Purply's Market Intelligence, you can optimize your Product, Price, Place, and Promotion (4P) strategies to maximize profitability, reduce waste, and stay competitive in a volatile market.
  • Data-Driven Decisions: Leverage real-time market insights to make smarter, data-backed decisions that align with shifting consumer behaviors and emerging trends.
  • Boost Revenue & Sustainability: Focus on increasing revenue while reducing overproduction and waste, ensuring more sustainable operations that align with market expectations and consumer demands.
  • Comprehensive Market Understanding: Gain a deeper understanding of your markets—whether by region, category, or product line—enabling you to align your strategies to local demand and maximize sales potential.

Premium Fashion Brands and Agencies

Request a Demo: See how Purply’s Market Intelligence can drive success for your fashion brand or agency.

Multi-brand Premium Fashion Stores

Get Started Now: Join the data ecosystem, optimize your business operations, and grow in the competitive Nordic premium fashion market.